Advertising Video Production in Singapore

Epic Media offers one of the most affordable advertising video production in Singapore! Video marketing becomes part of an essential element when it comes to digital marketing. Good video marketing raise awareness, create engagement and drive sales. Here in Epic Media, our team focus on Gen-z style video that creates higher conversions and interaction on social media, than producing a professional video that doesn’t convert into sales.

Affordable Advertising Video Production in Singapore

Here in Epic Media, we offer 5 types of advertising video productions:

Gen-Z style Advertising Video

Interview Style Advertising Video

Studio Style Advertising Video

Corporate Style Advertising Video

Professional Style Advertising Video

Video production and marketing used to be extremely costly for businesses, but even some of the small businesses are able to afford doing video marketing for their products and services in Singapore! Here’s why you should engage our video production and marketing service:

РGoogle’s research shows that 6 out of 10 people would rather watch online videos than television.
– YouTube states that its users view more than 1 billion hours of video each day on the platform.
– Nearly 50% of internet users look for videos related to a product or service before visiting a store.
– 72% of customers would rather learn about a product or service by way of video.
– A video on your landing page can boost your conversion rate by up to 80%.

Gen-Z style Advertising Video

A Gen-Z style advertising video is a short, engaging, and visually dynamic piece designed to resonate with Gen Z’s preferences and values. The goal is to create content that feels personal, relevant, and engaging for social media marketing. It typically features:

  • Authenticity: Genuine and relatable content.
  • Trendy Visuals: Fast-paced edits, vibrant colors, and popular aesthetics.
  • Popular Platforms: Designed for TikTok, Instagram, and YouTube.
  • Relatable Language: Use of current slang and conversational tone.
  • Inclusion of Trends: Incorporates current memes, music, and challenges.
  • Influencers and Real People: Features popular influencers or everyday individuals.
  • Interactive Elements: Encourages sharing, commenting, and participation.
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Studio Style Advertising Video

A studio-style advertising video is a professionally produced advertisement created in a controlled studio environment. This style of video emphasizes high production quality through the use of advanced lighting, sound equipment, and professional backdrops or sets, allowing for precise control over every aspect of the visual and auditory experience. A studio style advertising video is commonly use for product launches and brand commercials. Contact us to find out more today!

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Interview Style Advertising Video

Interview style advertising videos are promotional videos that utilize an interview format to convey a message, showcase a product, or highlight a service. This style leverages the authenticity and relatability of interviews to engage viewers and build trust. Here are some key characteristics and benefits of interview style advertising videos:

Characteristics:

  1. Real People and Real Stories: These videos often feature real customers, employees, or industry experts sharing their experiences and insights.
  2. Conversational Tone: The format is conversational, making the content more engaging and relatable.
  3. Focus on Authenticity: The goal is to present genuine testimonials and opinions, which can be more persuasive than scripted advertisements.
  4. Visual and Emotional Appeal: The interviewees’ body language, facial expressions, and tone of voice add a layer of emotional connection with the audience.
  5. Variety of Settings: Interviews can be conducted in various settings, such as in-office, on-site, or in a more casual environment, depending on the target audience and product.

Benefits:

  1. Builds Credibility and Trust: Hearing positive testimonials or expert opinions from real people can enhance the credibility of the brand.
  2. Engages the Audience: The natural flow of conversation can keep viewers more engaged compared to traditional advertising formats.
  3. Showcases Expertise and Success Stories: Allows the company to highlight success stories, case studies, or expert knowledge, reinforcing their authority in the industry.
  4. Versatile Content: Interview footage can be repurposed for various marketing channels, including social media, websites, and email campaigns.
  5. Humanizes the Brand: By featuring real people, the brand becomes more relatable and approachable.
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Corporate Style Advertising Video

A corporate style advertising video is a professionally produced video that a company uses to promote its brand, products, or services. These videos are typically designed to enhance the company’s image, communicate its values, and engage both internal and external audiences. Here’s a detailed breakdown of what a corporate style advertising video entails:

Key Characteristics

  1. Professional Quality: High production values with professional filming, editing, and sound design to create a polished and sophisticated final product.
  2. Brand-Focused: Emphasizes the company’s brand identity, including its logo, color scheme, and overall aesthetic. The video reflects the company’s tone and style, whether formal, innovative, friendly, etc.
  3. Message Clarity: Delivers a clear and concise message about the company’s mission, values, products, or services. The content is often structured to highlight key selling points or unique aspects of the company.
  4. Target Audience: Tailored to the company’s specific audience, which could include potential customers, investors, partners, or employees.
  5. Engaging Content: Uses storytelling, interviews, testimonials, animations, or other creative elements to capture and retain the audience’s attention.

Types of Corporate Style Advertising Videos

  1. Company Overview: Introduces the company, its history, mission, and vision. Often used on the company’s website or as part of a pitch to investors.
  2. Product Demonstration: Showcases the features and benefits of a product or service, often including demonstrations of how it works and customer testimonials.
  3. Testimonial Videos: Features satisfied customers or clients sharing their positive experiences with the company’s products or services, adding credibility and trust.
  4. Corporate Culture: Highlights the company’s workplace environment, values, and team members. Useful for recruitment and internal branding.
  5. Event Coverage: Documents corporate events such as conferences, product launches, or community service activities, often used for internal communication or external promotion.
  6. Training and Educational Videos: Designed to educate employees or customers about a product, service, or process.

Benefits of Corporate Style Advertising Videos

  1. Enhanced Brand Image: A well-produced video can significantly enhance the company’s professional image and brand perception.
  2. Increased Engagement: Videos are highly engaging and can effectively capture the audience’s attention compared to text-based content.
  3. Better Communication: Visual storytelling can simplify complex messages and make them more digestible and memorable.
  4. Higher Conversion Rates: Videos can lead to higher engagement and conversion rates, making them an effective tool for marketing and sales.
  5. Versatility: These videos can be used across multiple platforms, including the company’s website, social media channels, email campaigns, and presentations.
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Professional Style Advertising Video

A “Professional Style Advertising Video” refers to a promotional video created with the aesthetic, structure, and production quality typically associated with cinematic films. These videos aim to captivate audiences by employing storytelling techniques, high-quality visuals, and sound design reminiscent of those found in feature-length movies. Here are some key characteristics:

  1. Storytelling: Unlike traditional commercials that often focus directly on the product or service, movie-style ads weave a narrative that engages viewers emotionally. They might follow a short story arc, including elements like character development, conflict, and resolution.
  2. Production Quality: These videos often utilize professional-grade cinematography, lighting, sound, and editing. The goal is to achieve a polished, high-production-value look that mirrors that of actual movies.
  3. Cinematic Techniques: Our movie-style ads make use of various cinematic techniques such as dynamic camera movements, special effects, and color grading to create a visually stunning piece.
  4. Emotional Appeal: The narrative is designed to elicit strong emotions from the audience, making the advertisement more memorable and impactful.
  5. Music and Sound Design: The audio component is crucial, with a cinematic score or soundtrack that enhances the mood and complements the visuals.
  6. Brand Integration: The product or service being advertised is integrated into the storyline in a way that feels natural and not forced, often appearing subtly until a climactic moment.
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More video production can be found on Epic Media Youtube Channel.

Epic Media offers one of the most affordable video production and marketing services in Singapore. Our video production services include a one time meet up to discuss the direction of the video, 1 – 2 hours filming session, video editing with 1x modification. Contact us to enquire now!

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